Ulrich Kranz, a former BMW govt and the not too long ago departed CEO and co-founder of EV startup Canoo, has been employed by Apple, the corporate has confirmed to The Verge. Kranz will reportedly work on the Silicon Valley behemoth’s electrical automotive below Doug Subject, the previous Tesla govt who runs the day-to-day operations of the challenge, which is codenamed “Undertaking Titan.” Information of Kranz becoming a member of Apple was first reported by Bloomberg.
Kranz was one of many executives who helped launch BMW’s all-electric i3 hatchback and hybrid i8 sports activities automotive. Shortly after he left the German automaker on the finish of 2016, he and fellow BMW govt Stefan Krause had been tapped to assist flip round struggling EV startup Faraday Future. The pair clashed with Faraday Future’s founder, although, and in late 2017, they left and shaped what ultimately grew to become Canoo.
Kranz, Krause, and a handful of different expats from BMW and different legacy automakers got here up with an all-electric van that they deliberate to promote on a subscription foundation solely, which they revealed in 2019. The van was designed round a compact, modular platform that included the battery pack, the electrical motors, and principally all the car’s electronics, which Canoo hoped to promote or license to different producers.
Canoo’s EV platform pitch was enticing sufficient that Apple held talks with the startup in early 2020, as The Verge solely reported earlier this 12 months. Talks between the 2 corporations ultimately broke down, although, as Canoo most well-liked to take an funding, whereas Apple was thinking about an acquisition. Canoo additionally had an settlement with Hyundai to construct autos primarily based on the platform, however the startup has since walked away from that deal.
Kranz now finds himself close to the highest of a really massive crew inside Apple that’s engaged on an electrical, autonomous car. Apple began the challenge in 2014, but it surely has gone by way of a number of revisions, with the corporate at one level focusing solely on growing autonomous know-how. However over the past 12 months, Apple has shifted again to making an attempt to develop a car and has reportedly held talks with a number of automakers in addition to battery corporations like China’s CATL.
Kranz was simply certainly one of quite a lot of prime executives who left Canoo over the past 12 months. Krause, who was Canoo’s first CEO, departed final 12 months. Canoo’s chief monetary officer and its chief lawyer additionally left this 12 months following the startup’s merger with a particular goal acquisition firm, or SPAC. 5 of the unique 9 co-founders stay with the corporate, whereas those that’ve left have been changed by individuals near the corporate’s new CEO, Tony Aquila, who took over after Canoo went public on account of the SPAC merger.
Aquila has since pivoted Canoo away from the subscription mannequin thought and is as an alternative centered on creating industrial electrical autos for small companies. Aquila detailed the modifications he was making to the corporate on Canoo’s first name with traders as a public firm in March. Krause was not on that decision, regardless of nonetheless being CEO on the time. As The Verge first reported late final 12 months, Kranz’s contract with Canoo was renegotiated as a part of the SPAC merger.